$45 General Admission
$25 for Spokes Members

Annual appeal campaigns are more than simply sending a fundraising letter and hoping for results. In this session, Rob Grayson, Creative Director at Boone Graphics, will guide attendees through the process of planning and executing a direct mail piece as part of a comprehensive year-end fundraising strategy.

Topics include:

• Creating a plan and setting goals for a successful year-end fundraising campaign
• Segmenting donor lists and organizing targeted donor outreach
• Crafting direct mail appeals and engagement pieces with strong messaging and imagery that connect with donors at different giving levels
• Managing campaign production, including working with printers and mail houses

This class is online; link will be sent with registration acknowledgement. This class may be recorded.

Presenter: Rob Grayson

Rob Grayson brings more than three decades of experience spanning nonprofit leadership, fundraising, and creative direction. A graduate of University of California, Santa Barbara, Rob began his career as an HIV Counselor, a role that led to a 24-year career in nonprofit leadership and development. During that time, he worked as both a development officer and consultant for dozens of nonprofits, including AIDS Project Los Angeles, Whitman-Walker Clinic, Sierra Club, World Wildlife Fund, NARAL, KEYT Public Television, and Mesothelioma Applied Research Foundation. Eleven years ago, Rob transitioned into the creative field and now serves as Creative Director for Boone Graphics, where he leads Studio B, the company’s in-house design studio.