Let’s face it...the nonprofit world is ever changing and always on the go! Getting the word out to your community about upcoming events, latest successes and agency’s call-to-action are vitally important. However, no one has the time to repeatedly stop to gather important marketing materials for the needs of the media. So what is the solution?

By developing a comprehensive media kit (online and in print), you’ll always have your agency’s information readily available…you’ll merely update and add new components as needed. This class will teach you how to write and what to write to proactively get the word out about your organization. Ready to write beyond basic press releases? This class is for you.

In this class you’ll learn to:

• Develop the necessary components of your media kit.
• Construct media write-ups (print, radio, and television copy), agency backgrounders and magazine articles.
• Customize your media-bound material for unique audiences.

BONUS!: Participants in this workshop will be able to schedule a private one-hour consultation with the instructor, Leslie Jones to review and finalize all media marketing materials at a reduced rate of $60 (normally, $75/hour). All consultations will be held at the Spokes Hub on April 24.

Presented by: Leslie Jones
Leslie Jones has been a promotional marketing consultant and writer for over 25 years, working closely with the nonprofit communities in San Luis Obispo and Santa Barbara counties. Having previously served on numerous nonprofit boards, public relations committees, workshop training and marketing teams, she is also a past San Luis Obispo Chamber of Commerce Leadership (Class V) graduate and Diversity Council member. Working closely with Spokes and their members as a workshop training facilitator and industry consultant is a favorite way of giving back to her community. Leslie also facilitates Fundamentals of Public and Media Relations at Spokes.