Fee: $20 for Spokes members
$10 for participants from same member organization
$40 for not-yet-members
*early bird special: pay online by October 20th for $5.00 off registration*

Are you looking for ways to promote your mission to the community? The rapid growth of digital advertising and marketing offers us more methods for delivering our message than ever…and the unmatched ability to track results. Advances in targeted advertising mean you can stretch your advertising budgets and assure that every penny spent reaches your intended audience. However, navigating and understanding the hundreds of options and trying to keep up with marketing tactics that are evolving constantly can be exhausting! 

This class is designed to help you make marketing decisions by informing you about the various available digital tactics and the methods proven to yield the highest returns for nonprofits. This workshop will give you the knowledge to navigate the digital marketplace and make marketing decisions proven to maximize your return on investment. 

You’ll leave this training with: 

-Understanding of digital advertising tactics
-Ability to recognize how different tactics are used to accomplish various objectives
-Knowledge of tried and proven digital advertising options that work best for nonprofits

Presented by:
Brad Koyak is the Advertising Sales Manager for The Tribune a McClatchy company specializing in digital advertising & marketing. Previously, Brad was a Curriculum and Instructional designer responsible for developing adult continuing education courses for the Advertising and Design department of the Art Institute Chicago. Brad has a BFA in Advertising Design and two graduate degrees related to information delivery and advertising.