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Planning for a Better Annual Appeal Campaign
09/20/2017 01:00 PM - 04:00 PM PT
Admission
$50.00
Location
San Luis Obispo, CA
Description
Fee: $30 for Spokes members, $10 for participants from same org $50 per session for not-yet-members
**Earlybird Discount!** Pay online before September 13th and receive $5.00 off registration!
Join us for this workshop and learn the critical questions every organization must answer in order to conduct a successful end-of-year annual appeal. Participants will learn explore planning strategies to define:
-The ideal donors to whom the appeal will be sent
-What information and materials to include in your appeal
-The ideal timing when the appeal should be sent and where (email or regular mail?)
-How much to budget to cover the costs of the appeal and to ensure a profitable effort
BONUS!: Participants in this workshop will be able to schedule a private one-hour consultation with the instructor, Yvon Gresser, to review and finalize all annual appeal materials (letter, budget, envelope, mailing list) at a reduced rate of $50 (normally, $75/hour). All consultations will be held at the Spokes Hub on Friday, October 13.
Presented by: Yvon Gresser
With more than two decades of professional development experience, Yvon Gresser provides counsel to nonprofit organizations on annual giving strategies, customized board and staff trainings, capital campaign planning and management, executive recruitment and feasibility studies. Yvon is a long-time volunteer for Spokes and its predecessor organization and has a passion for creating development solutions for nonprofit organizations throughout the Central Coast.
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