Fee: $30 for Spokes members, $10 for participants from same member organization
$50 for not-yet-members
*early bird special: pay online a week in advance for $5.00 off registration*

What if you could write something so persuasive that people would send you thousands of dollars? ‘Tis the season… for year-end direct mail appeals. Learn how to write and produce an appeal that will compel your donors and prospects to send money immediately to underwrite your efforts.

Whether you’ve written dozens of appeals or none at all, you’ll find this class educational and informative. Feel free to bring your past mailings or current appeal draft to class for comments.

Join us and learn:

--The five factors that go into any direct mail appeal: Copy, Design, Lists, Timing and the Ask

--How to balance emotion and intellect

--Using email and social media to back up direct mail

Facilitated by Katherine Wertheim, CFRE. Katherine has been fundraising professionally since 1983 and has raised millions of dollars. More than 100,000 people have received a direct mail appeal written by Katherine and she has produced five million-piece mailings. Katherine is a Master Trainer through the Association of Fundraising Professionals and has taught fundraising in 22 states.