Spokes | Resources for Nonprofits

Empowering nonprofits to achieve their missions.

Donate to Spokes Today!
Support Your Local Organizations!

Find Us On Social Media:

Fundamentals of Public and Media Relations Series

03/08/2018 02:00 PM - 03/15/2018 05:00 PM PT

Admission

  • $95.00

Location

San Luis Obispo, CA

Description

Two Sessions:  Thursday March 8th  & Thursday 15th

Fee: $60 for Spokes members, $25 for participants from same member organization
$95 for non-members
*early bird special: pay online by March 1st for $5.00 off registration*

Donors and volunteers can’t engage with your nonprofit until they know more about you. So, there’s no such thing as too much publicity and nothing better than free publicity that can be generated from a well-written and well-placed press release. Do you have an event or program planned in the next three months? Consider writing your press release now so that you’ll be ready to generate as much publicity and awareness as possible in the often-chaotic final weeks leading to an event date. Not sure where to get started? Join us for this two-part workshop to get you from start to finish!
In Session 1, learn:
-The basics: using quotes, interview techniques, target marketing, fact-checking
-How to build strong media relations: establishing consistency, the power of photos and offering event invites and public acknowledgements
-Re-purposing your press release for feature articles, newsletters, blogs, email listservs and radio announcements.

In Session 2, bring a draft of your press release to receive helpful feedback and tips to make your press release perfect!
​​​​

instructor Leslie Jones has been a promotional marketing consultant and writer for over 25 years, working closely with the nonprofit communities in San Luis Obispo and Santa Barbara counties. Having previously served on numerous nonprofit boards, public relations committees, workshop training and marketing teams, she is also a past San Luis Obispo Chamber of Commerce Leadership (Class V) graduate and Diversity Council member. Working closely with Spokes and their members as a workshop training facilitator and industry consultant is a favorite way of giving back to her community. Leslie also facilitates The World Beyond Press Releases at Spokes. 

Neon CRM by Neon One

How Can We Make A Difference Together?

Spokes welcomes local professionals who would like to share their expertise in support of the nonprofit sector.

Get Started Contributing

Recent Articles